Social Media Webinar Summit


  11am EST

Proven Steps to Picture-Perfect Marketing


Karl Utter

Jeff Chalmers

Karlton Utter and Jeff Chalmers will explore the #1 tool used for real estate marketing—PICTURES! With the recent emergence of Pinterest and Instagram, photos have become powerful, relationship-building tools on social media. Karl and Jeff will dive deep into content that will help you connect with potential clients while learning the basics of using photos to market yourself on many popular social media sites. They will also explore several apps that will help make your photos pop and increase engagement.

You'll leave this session with a rock-solid plan that will stay with you and motivate you to stick with it through 2014.

About Karlton Utter

Karlton Utter is the Director of Learning Technologies and Solutions for Better Homes and Gardens Real Estate LLC. A licensed NJ real estate broker and Realtor®, he’s held positions in the industry that include office management, sales, marketing, public relations, communications, training, business development, and recruiting. Karlton uses his enthusiasm and real world experience to create a fun and interactive learning environment. His underlying message is to build relationships through enhanced client experiences and increase production while having fun.

About Jeff Chalmers

A nationally-renowned and tech-savvy mortgage expert, Jeff is famous for his H.O.T.™ loan process—Honest, Open and Transparent—a laser-focused approach to enhancing the consumer mortgage experience. A 20+ year industry veteran and Vice President of Mortgage Lending for Guaranteed Rate, Jeff is committed to making the "Latte Vision" a reality for today's consumers. In fact, embracing this vision, he has closed more than 15,000 loans by infusing cloud-based technology with old-fashioned, customer service.

Regarded among the 100 Most Influential People in Real Estate, Jeff is not your typical loan officer. In fact, he is not only a speaker for NAR but also speaks at various national brokerages and serves as a national finance and technology columnist for some of the industry's leading publications on hot topics such as paperless, e-signing, mobile strategy, branding, content development and social media. Additionally, Jeff is a national ambassador for Inman News and was the only mortgage professional chosen for Inman's highly-popular Real Estate Connect to represent both in New York City and San Francisco.

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  12pm EST

What’s Next in Social Media
Rebecca Mountain

Perhaps you’ve been on social media for a while, or maybe you’re just starting out. No matter where you’re at, social media is changing and you need to be on the leading edge. This session will cover some of the latest and greatest ways to attract and grow your client base online. We will cover some new technologies and techniques to apply toward your business. Laser-focus your social media efforts so you can use this amazing channel to grow and expand your business exponentially.

About Rebecca Mountain

In July 2010, Rebecca Mountain launched Impetus Social Inc., whose mission is to help her clients make money using social media by building a strong foundation with the right elements for searchability, intelligent and targeted account growth, top-tier marketing tactics, and perceptive analytics to ensure all engines are firing properly.

Rebecca provides her expertise through various services including building high-value social media strategies, international speaking, personal coaching, webinars and in-class accredited training, and social media management (for those without the time or resources to manage it themselves). She creates personalities online, which resonate and build connections between the business and their clients that are meaningful and profitable. In her off-hours, she is a mother of 4, and also participates in the management of several other businesses all related to the social media world. When she’s got a spare moment, she reads, runs, travels and just hangs out (or naps).

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  1pm EST

How to Leverage the Power of Community Video

Patrick Lilly

Learn how to use community videos to attract countless buyers and sellers, and how they can be the key to your success. Community videos allow a buyer to get a good feel for your area and they position you as a local expert. Find out what works right now in this market and what doesn't.

About Patrick Lilly

Patrick Lilly holds a coveted position in the world of New York real estate as a top-tier producer and a highly sought after expert who has been spotlighted in books, media and seminars. A mainstay in the industry for over 25 years, Patrick has excelled to great heights in his field thanks to his exceptional market knowledge, proven flair for successful deals and strong relationships with clients and peers alike. Strong sales success has led Patrick to win multiple awards including, Keller Williams’ “Pinnacle Award”, bestowed to the top 20 agents nationally. In addition, Patrick has consistently led his team to be named to The Wall Street Journal’s list of top 250 national teams of real estate agents over the past several years, where they were ranked #110 in 2012.

A connoisseur of all types of residential sales, from apartments to townhouses throughout Manhattan and Brooklyn, Patrick also possesses great expertise in the areas of commercial real estate and new development. Among the high-profile recognition he has received for his work is a featured spot in “The Billion Dollar Agent” by Steve Kantor. Patrick is also a “Star” with Alex Charfen's Star Power Systems, a frequent speaker at conferences and seminars, and an accredited business and life coach with the International Coach Federation (ICF).

Originally from Maryland, Patrick earned his BS in Psychology and Mathematics from Missouri State University and a MBA in Marketing and International Business from New York University. His illustrious real estate career has encompassed an association with leading-name brokerage firms, in addition to running his own thriving boutique company, Patrick Lilly Inc., which he operated for 10 years.

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  2pm EST

5 Things you can do with your Tablet to Change Your Business

Kelly White

Tablet devices aren’t just cool. They can be a powerful business tool. Attend this session and discover apps that turn your tablet from technology eye candy into a contract-managing, lead-generating business investment. Unsure if a tablet will benefit your business? Join us to see it in action!

About Kelly White

Kelly White is a certified business professional and has built a national identity as an entrepreneur, master trainer, business coach, mentor, advisor, role model and leader. She has over 15 years of executive level experience and accomplishments in the real estate industry. She is known by others as a transformational leader who strives to help organizations change and innovate while helping individuals transform through their own personal development. Kelly loves real estate because she believes there is an opportunity to change the industry—which means changing lives. She has spent the last 5 years developing mobile technology systems, core infrastructure, training and products to help real estate agents be more efficient and effective. Kelly joined Better Homes and Gardens Real Estate to influence the real estate industry on a national level.

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  3pm EST

Top Three Proven Cloud Tools in Real Estate

Jack Miller

The three strongest contenders in cloud real estate tools are Evernote, Dropbox, and Google Drive. We’ll review the pros and cons of each, review the common functionalities, offer recommendations for which ones to use as an individual agent or team, emphasizing why it's important in today's environment to start using this class of products in order to have a strong foundation from which to do business as a digital agent.

About Jack Miller

Jack Miller, Chief Executive Officer, T3 Experts, Former CTO of "Most Innovative Brokerage" in North America, and founder of Technology Coaching at Keller Williams Realty.

Jack is the former Chief Technology Officer of GoodLife Team, a nationally-recognized and award-winning residential real estate brokerage based in Austin. GoodLife Team won the Inman “Innovator of the Year” award for real estate brokerage in 2010, was featured by Apple as a business case study in 2011 and was highlighted in USA Today for its use of mobile technologies in 2012. Most recently, Jack was recognized as one of real estate’s 100 “Most Influential” leaders.

Prior to that, Jack developed and led a 10-person technology consulting team servicing agents and brokers affiliated with Keller Williams Realty International (KWRI). At its peak, the team served more than 200 clients in the franchise system. Previously at KWRI, he managed a technology team consisting of software developers, web designers and database administrators who developed the enterprise system which supported the growth of the franchise from 10,000 to 60,000 agents during that time span. Jack holds a Bachelor of Science in Electrical and Computer Engineering from the University of Texas.

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