Ohio Association of REALTORS® admits students of any race, color, or national or ethnic origin to all the rights, privileges, programs, and activities generally accorded or made available to students at Ohio Association of REALTORS®, and Ohio Association of REALTORS® does not discriminate on the basis of race, color, or national or ethnic origin in administration of its educational policies, admission policies, scholarship and loan programs.
MKL406 Marketing and Leasing: Office Buildings is a two day course. This course will help you to learn how to apply principles to practice by working with real-world scenarios designed to teach you the major aspects of market analysis, effective marketing practices, and successful lease negotiations for your office space.
What you will learn:
Office markets. Office building characteristics, economics of office buildings, impact of leasing on value, method of space measurement
Market assessment. Regional and neighborhood analysis, impact of various economic factors (e.g., occupancy, vacancy, and availability rates, supply and demand, absorption, and so forth), comparison grids for establishing average market rent
Marketing and leasing strategies. Working with brokers, office building marketing tactics, tenant mix and placement, prospect qualification, office building lease provisions, lease negotiation and analysis
Drive leasing activity and build awareness of your office properties with a compelling marketing campaign
Secure new tenants and maximize use of available office space
Negotiate commercial leases to suit the owner’s objectives and close the deal
REIC is an internationally renowned accreditation institute, dedicated to enhancing the standard of real estate practice. A leader in advanced real estate education, we have been educating and certifying professionals in the real estate industry since 1955. Our education programs are recognized by employers and professional membership bodies. REIC offers a range of respected and well-established real estate qualifications and courses in all sectors of real estate: