Do you think your marketing plans and strategies at the height of the boom work as well for you today as they did then? Think again. It's time to reconsider how you promote yourself and attract new business. It's time for a real estate marketing REBOOT.
In this one-day course, students will revisit marketing fundamentals, branding, relationship marketing with an emphasis on electronic tools, social media, blogs, Twitter, podcasts, and really simple syndication (RSS) feeds, Web site search engine optimization (SEO), among other technologies. Practical tips in addition to examples of how agents leveraging these tools in the field make this course a must for all real estate professionals.
One of the reasons why licensees fail or only achieve modest success is their inability to focus on the consumer's needs and to market their services accordingly. In the past, marketing courses have dealt with marketing the seller's property as opposed to marketing to the buyer. Structured to inspire novel marketing approaches to create a personal "brand" this course encourages students to look everywhere for differentiating marketing opportunities that grab the attention of buyers.
The Real Estate Marketing Reboot Course counts as one REBAC elective course to be applied towards the ABR® Designation.
For more information, visit www.rebac.net.
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You will have access to your course for 12 months from the date of purchase. After one year, the course will expire. No extensions will be given after the course expires; if you do not complete the course during the 12-month timeframe, you will need to repurchase it at full price and start again at the beginning.
Continuing Education Information
If your state is listed below, CE credit for the number of hours indicated is automatically included at no additional charge. The CE Shop manages the CE credit program for most of the Center for REALTOR® Development courses. After a course is completed, you will receive an email from The CE Shop with the steps that need to be taken to receive your CE credit.
If your state is listed below with unique CE Administrator noted, CE credit is administered as per individual instructions provided and additional fee, if any, is indicated.
If your state is not listed below, you may take the course and benefit from the knowledge and enhanced professionalism, but you will not receive CE credit.
For additional important details related to courses with CE credit, visit the "CE CREDIT" section of our FAQ.
Unless otherwise noted, the hours indicated below fulfill elective credit requirements.